There are vitamins, pills and supplements, and then there are nutraceuticals. Defined as dietary supplements that use nutrition and nutritional ingredients for health benefits, the nutraceutical category just got a major boost. Now, the world has something even more unique and even more exclusive than ever before. Enter: luxury nutraceuticals, the finest nutraceuticals ever made, blending potent active ingredients with modern-day formulations for results that you can see and feel.
Founded by Dr. Marc and Janna Ronert (they also happen to be the brains behind the cult classic worldwide skincare phenomenon, IMAGE Skincare), the duo, who subscribe to a clean lifestyle, often found themselves at a loss when it came to sourcing supplements that mirrored their lifestyle. Despite the fact that the Ronerts are privy to world-class researchers, ingredients, laboratories and experts, nothing they came across ticked all the boxes when shopping for high-quality supplements. “Everything we found was either a single vitamin, had zero natural components to it or was full of artificial ingredients, synthetics, fillers and unnecessary binders,” says Dr. Ronert. “There was nothing high-end out there that worked as part of a synergistic system and provided anti-aging and beauty benefits in addition to the necessary vitamins and minerals.”
So, they did what any good entrepreneurs would do and created their own line of luxury nutraceuticals, aptly named Hush & Hush.
The trio of well-curated nutraceuticals—it consists of an anti-aging beauty nutraceutical, TimeCapsule; DeeplyRooted, which targets a healthy scalp for healthy hair; and MindYourMind, a melatonin-free de-stressing and calming product—launches April 1st and is the first of its kind. Consisting of natural herbs, botanicals, fruits and vegetables, plus proprietary damage-defending and -reversing complexes and Clean Clinical Vitamins™ (pure vitamins that are void of chemicals, synthetics and additives), the lineup aims to help consumers live younger, longer. “Currently, live expectancy is at a low, and Americans are not as healthy as they could be. We want to give an option that makes achieving a healthier body possible so that people can age better, live younger and enjoy a more youthful life,” says Dr. Ronert.